FIFA Partners World Cup 2022

Adidas

AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas’s revenue for 2018 was listed at €21.915 billion.

The company was started by Adolf Dassler in his mother’s house; he was joined by his elder brother Rudolf in 1924 under the name Gebrüder Dassler Schuhfabrik Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spikes at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas and Rudolf established Puma, which became Adidas’s business rival.

The three stripes are Adidas’s identity mark, having been used on the company’s clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports for the equivalent of €1,600 and two bottles of whiskey, became so successful that Dassler described Adidas as “The three stripes company”

Coca-Cola

The Coca-Cola Company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold exclusive territory contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners. A typical 12-US-fluid-ounce (350 ml) can contains 38 grams (1.3 oz) of sugar (usually in the form of high-fructose corn syrup in North America). The bottlers then sell, distribute, and merchandise Coca-Cola to retail stores, restaurants, and vending machines throughout the world. The Coca-Cola Company also sells concentrate for soda fountains of major restaurants and foodservice distributors.

The Coca-Cola Company has on occasion introduced other cola drinks under the Coke name. The most common of these is Diet Coke, along with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Zero Sugar, Coca-Cola Cherry, Coca-Cola Vanilla, and special versions with lemon, lime, and coffee. Coca-Cola was called Coca-Cola Classic from July 1985 to 2009, to distinguish it from “New Coke”. Based on Interbrand’s “best global brand” study of 2020, Coca-Cola was the world’s sixth most valuable brand. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 87 in the 2018 Fortune 500 list of the largest United States corporations by total revenue.

Qatar Airways

Qatar Airways Company Q.C.S.C.operating as Qatar Airways, is the state-owned flag carrier airline of Qatar. Headquartered in the Qatar Airways Tower in Doha, the airline operates a hub-and-spoke network, flying to over 150 international destinations across Africa, Asia, Europe, the Americas, and Oceania from its base at Hamad International Airport, using a fleet of more than 200 aircraft.

Qatar Airways Group employs more than 43,000 people. The carrier has been a member of the Oneworld alliance since October 2013, the first Persian Gulf carrier to sign with one of the three major airline alliances.

Wanda Group

Wanda Group or the Dalian Wanda Group is a Chinese multinational conglomerate founded in Dalian, Liaoning and headquartered in Beijing. It is a private property developer and owner of Wanda Cinemas and the Hoyts Group.

With investments within Mainland China and globally, the Dalian Wanda group has investments across many industries including construction, entertainment, media, industrial manufacturing, financial services, high technology, hospitality, real estate, retail, healthcare, and sports. It ranked 380th on the Fortune Global 500 List in 2017. Also in 2017, its assets amounted to 700 billion yuan and an annual revenue 227.4 billion yuan ($35.29 billion). Wanda Cultural Industry Group is one of China’s cultural enterprises, includes movie theaters as well as sports and film production assets, and contributed 28% or $10.85 billion to overall revenue. Wanda Group ranks 28th on the 2020 China Top 500 Private Enterprises List.

Qatar Energy

QatarEnergy , formerly Qatar Petroleum (QP),is a state owned petroleum company of Qatar. The company operates all oil and gas activities in Qatar, including exploration, production, refining, transport, and storage. The President & CEO is Saad Sherida al-Kaabi, Minister of State for Energy Affairs.

The company’s operations are directly linked with state planning agencies, regulatory authorities, and policy making bodies. Together, revenues from oil and natural gas amount to 60% of the country’s GDP. As of 2018 it was the third largest oil company in the world by oil and gas reserves. In 2020, the company had total revenues of US$21bn, a net income of US$7.9bn, and total assets of US$116bn. In 2021, Qatar Energy was the fifth largest gas company in the world.

Hyundai-Kia

Football partnerships are a fundamental pillar of Hyundai/Kia’ global marketing strategy that provide compelling opportunities to build an emotional connection with customers by sharing in their passion for football. Through its various football partnership activities, Hyundai/Kia is delivering the excitement of the world’s greatest game to football fans all over the world and remains deeply committed to supporting and furthering the development of the sport.

Following its successful participation in the 2018 FIFA World Cup Russia, Hyundai, along with its sister company Kia, looks forward to continuing its role as the Official Automotive Partner of FIFA until 2022.

Hyundai began its alliance with FIFA in 1999, when it signed an agreement to sponsor 13 FIFA competitions including the 2002 FIFA World Cup Korea/Japan™. This agreement was subsequently extended to the 2006 FIFA World Cup Germany™, where Kia first began its football sponsorship activities, followed by a second term as one of six FIFA Partners from 2007 to 2014. In 2010, Hyundai/Kia signed a long-term agreement to continue the partnership until 2022. This sponsorship package includes comprehensive rights for all FIFA competitions, including the FIFA Women’s World Cup™, FIFA U-20 and U-17 World Cup tournaments for both female and male players, FIFA Beach Soccer World Cup, FIFA eWorld Cup, FIFA Futsal World Cup, FIFA Confederations Cup as well as two more editions of the FIFA World Cup.

VISA

Visa Inc. is an American multinational financial services corporation headquartered in San Francisco, California. It facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, debit cards and prepaid cards. Visa is one of the world’s most valuable companies.

Visa does not issue cards, extend credit or set rates and fees for consumers; rather, Visa provides financial institutions with Visa-branded payment products that they then use to offer credit, debit, prepaid and cash access programs to their customers. In 2015, the Nilson Report, a publication that tracks the credit card industry, found that Visa’s global network (known as VisaNet) processed 100 billion transactions during 2014 with a total volume of US$6.8 trillion.

Visa was founded in 1958 by Bank of America (BofA) as the BankAmericard credit card program. In response to competitor Master Charge (now Mastercard), BofA began to license the BankAmericard program to other financial institutions in 1966. By 1970, BofA gave up direct control of the BankAmericard program, forming a consortium with the other various BankAmericard issuer banks to take over its management. It was then renamed Visa in 1976